The realm of eCommerce is huge and to succeed in this hemisphere, connecting with your target audience is important. One of the basic strategies for achieving the same is meticulous keyword research. When you do the best keyword research for eCommerce SEO, it brings unprecedented success to your online store.
It is only by understanding the language that your target audiences use that you can optimize your web store for search engines. This not only brings you more visibility but also brings traffic to your online shop.
The right way to do the best keyword research for eCommerce SEO
- Understand your audience
It helps to define buyer personas that define your audience. They may cover demographics, pain points, and interests. Keyword strategy should be accordingly defined. Similarly, heed should be paid to social media interactions, reviews, and customer feedback to understand the terminology that your customers use.
- Do some brainstorming
Seed keywords are the generic keywords associated with your products and they should be the starting point for research. One has to be creative and innovative and use keyword alternatives so that the end customer locates your products irrespective of his expression. Keeping an eye out for keywords being used by your competitors also helps.
- Use long-tail keywords
Long tail keywords are longer phrases that are more specific and bring highly targeted traffic to your website. Even though these keywords have low competition, the audience they bring to your website is ready to convert. To figure out the right long-tail keywords for your products and audiences, you may want to use keyword research tools such as Ahrefs, SEMrush, and Google Keyword Planner.
- Prioritizing keywords
For evaluating each keyword, take a look at its competition and search volume. The key here is to maintain a balance between manageable competition and high search volume. An important related strategy is to prioritize the keywords with buying intent. These keywords will include terms such as ‘free shipping’, ‘discount’, and ‘buy’.
- Trending and seasonal keywords
Events like festivals influence search behavior so one has to be on the lookout for seasonal trends. By tweaking the keyword strategy, one can make the best of these fluctuations. Google Trends is one tool that delivers insights into additional search queries related to your products.
- Location-specific keywords
Local SEO is sure to work tremendously well for your business if you run a physical store. An important way of leveraging Local SEO is to optimize Google My Business (GMB) listing for your store.
- Go by a content strategy
Go for a content strategy that perfectly aligns with your keyword research. The content created should be engaging and informative. Similarly, product and category pages should also be enhanced with their relevant keywords to boost their visibility in search engine result pages.
- Keyword research is an ongoing process
The best keyword research for eCommerce SEO is an ongoing activity. Adapting your strategy based on your performance lets you stay ahead of the curve.