It is easy, nowadays to have a website up and running. However, to ensure the website’s success, having a keen eye on website design is one of the important factors to keep in mind. This becomes all the more important in light of the fact that you get merely 5 seconds to capture the customer’s attention. Keeping the website appealing and intuitive is by no means optional. In this blog post, we look at the best website design practices for modern web design.
Besides, with the competition on the web increasing by the day, it is important to keep your website design professional to make your business come by as reliable. If your website is lagging in terms of professional design, your customers might not be deterred from taking your nearest competitor’s services.
Best website design practices for modern web design
1. Consistent branding
There should be a sense of consistency in your iconography, color scheme, and logo. The same consistency should span to your brand voice. This helps you reinforce your value proposition throughout your website. Consistent branding gives your customers multiple ways to associate with your brand.
2. Strategic CTAs
CTAs are vastly seen as calls for conversion and keeping CTAs powerful delivers rich dividends. The text that you place right before your CTA is equally important because it gives your customers a fair idea about your value proposition. It is best to address potential objections right away in short and sweet language, like cancel anytime. Another important point to keep in mind here is to place the CTA at the most visible location on your webpage.
3. Intuitive navigation
Irrespective of the end user’s pain point that your website resolves, keeping the navigation intuitive matters a lot for your website. Buttons need to be obvious. Another important way to accomplish the same is to keep the language clear. When terms like Contact and About do the needful, you may want to refrain from using complex terms. Similarly, mega menus are important for content-rich websites so that a user can comfortably navigate to what he seeks. Then, adding breadcrumbs to a website lets users easily navigate back to the previous page or menu.
4. Clean design
A clean, uncluttered design makes your website content easier to digest. Instead, excessive images, color, and copy on a webpage overwhelm a user. So, one should stick to the former to keep the user experience enjoyable and easy. One should try and maintain a visual hierarchy. A large and centered headline on a contrasting background implies that it conveys the most important information on the webpage. Similarly, the generous use of white spaces makes content more scannable.
5. Storytelling
Storytelling helps overcome barriers to understanding and engagement. So, while facts bore customers, storytelling amuses them. Different narrative techniques should be used to integrate brand storytelling on your website.
When you have something nice to tell your customers, it needs to be done in the storytelling format. You may want to talk about how you earlier navigated your clients from troubled waters and set them on the road to success.
Conclusion:
When seeking the best results, the best website design practices for modern web design need to be kept in mind. Ongoing optimizations and improvizations serve your website well and bring you more business.