The internet has become a competitive space in recent times. When you want your brand to be competitive and compete with the best in the industry, all aspects of creating website content need to be outstanding. This includes content writing and SEO.
SEO optimizes your content to make sure that it becomes easily accessible to your consumers. But that’s not all, and one has to make sure that one writes for the real public and not the bots. Ultimately, it will be your customers who will be going through your content and when the content is impressive, it poses your company as reliable. Your customers will then be delighted to conduct business with your company.
Besides attracting the right sort of customers, there’s a way in which creating great content works from the SEO point of view as well. When creating website content that is engaging and easy to digest for your customers, view times at your website will be longer. This tells Google that your customers are finding sync with your content and your website, and your website is valuable to them. The very purpose of SEO is to enhance access to valuable content for a website visitor. Google will reward your website with a higher SEO ranking when the view times are high.
Ultimately, creating website content has a lot to do with customizing your content for your customers. Each website is out there to attract a different default audience. It is this segregation of the default audience that the website aims to convert into customers.
If we consider some simple examples, we see that some websites look to convert women of all ages into loyal customers. These websites could be into selling women’s healthcare or makeup products or apparel. Nyaaka.com is an important name that comes to mind.
Correspondingly, all aspects of Nyaaka.com are oriented towards women. This includes design, iconography, color schemes, fonts, and content. Each of these aspects has been chosen and presented in ways that make them most attractive for the women who visit the store.
Now Nyaaka.com is a brand that is looking to attract women of all ages. But, if there is a brand that only seeks to find the attention of younger women, the ones in their 20s or 30s, they’ll tweak the elements on the website accordingly. The websites that sell jumpers for women could be listed in this category.
While creating website content has a lot to do with understanding your default audiences, several other factors have a role to play here, like keyword research, readability, ensuring that the content addresses your customers’ problem statement, etc. We will discuss these points in part 2 of the article, also available on this blog.