Let us start by considering the factors that make a brand memorable. When a brand popularizes, its logo becomes unforgettable for them. Logo design is a matter not to be undermined in digital marketing!
Let us consider the case of Coca-Cola’s logo. The logo is immortal, something that the majority of the world’s population will instantly recognize without fail. Surprisingly, Coca—Cola’s logo, as we know it today is surprisingly close to the logo that they had 100 years back. Some changes have been introduced a few times, but they have been grossly minimal.
This serves two purposes. One is that the existing customers will not be surprised at the new Coca-Cola logo. They’ll accept the new logo as all changes are barely minimal. Secondly, based on their new logo, Coca-Cola will get a chance to attract new customers to their brand.
Youth is always one of the important customer cross sections for Coca-Cola. A fresh logo will make the youth feel that there is something fresh and exciting in store for them.
The trend of not fudging the logos over time and keeping the tweaks minimum is not something specific to Coca-Cola. The trend is universal and timeless, as all top brands from across the world are committed to not losing their existing customer base.
As time passes, many businesses form a core customer group and that’s where they get most of their business from. So, they choose to either stick to the logo that they currently have or make ever so slight changes to the logo to get a revamped look.
Let us consider the example of NIVEA’s logo, which has stayed more or less unchanged over the years.
This tells us that your customers associate with your logo deeply. The fonts and colors used impact their psyche, more so when they appreciate your products. There will even be cases wherein a visitor to a mall will choose your products over others just because he likes the logo. A well-made logo makes your product come by as reliable; it forms a brilliant first impression.
It becomes extremely important to get logo design right the first time over!
We live in the digital age and the visibility for your logo is going to be tremendous. Not everyone will remember your logo, but if someone is planning to use your product or related products at any time in the future, he might as well remember your logo or a section of it. This is likely to help him with repeated product selections when he shops the next time over. If he liked the shoes you manufactured, he might want to invest in the tracksuits that you make the next time over.
Using AI for logo design is a tricky business
AI might generate an attractive logo for your business in a few seconds or a few minutes. But, when you get a professional to do the job, the positive results stay with you forever. Your logo will always be the face of your brand and having experts design it will make all the difference.
Contact Absyntech IT Consultant today for the best logo design services!