When it began three decades ago, the internet was indeed meant for everyone. But all things have a cycle of growth. In technology, developments do not just appear. Each section of what we call a noteworthy development takes painful brainstorming, iterations, trials, and tests before it goes Live to benefit everyone and popularize brands. The evolution of web design is a journey that draws parallels with the evolution of the internet.
The internet, as it was three decades ago, was a wonderful development. But it was not as user-friendly as it is today. When one paid for website design and development, one could have a website up and running.
SEO never used to be as much of a deal back then as it is now. If you typed in the terms that your website contained, it was bound to show up somewhere in search results.
Search engines never had to put in genuine efforts to counter black hat SEO, while it did not become a major issue. That’s when more specific rules were defined regarding what is okay in terms of SEO and what is not.
Indeed, search engine scroll bots are much smarter than they used to be. They reward websites that are genuinely valuable for internet users with high rankings. Further, with the flood of websites over the net, SEO comes by as a specialized field.
The evolution of web design
There were few guidelines in terms of web design three decades back. To start with, all a web designer was equipped with was the knowledge of how to design a web page. He’d be aware of few things on and off.
So, one would create a webpage as one would expect him to create. Customer experience was a field unheard of, but it is an important discipline of digital marketing today.
A webpage, as was created then would bear a close resemblance to a newspaper or a research report, or a legal document. These were the factors that brought authenticity to the content.
The viewers of the web pages were used to such content. It became a matter of wonder why the content visible on the computer screen should be any different. So, the fonts on webpages were similar to what you expect a book to have.
The choices were limited for web designers. When they wanted their web pages to appear different, the fonts were larger and in close resemblance to neon lights.
Loading times have transformed tremendously
Webpage loading times would be dead slow in many cases in the era of dial-up internet. A story that would make rounds during those days was that at CERN, the creators of the internet, the internet is lightning fast. Similar stories about the speed of the internet at NASA were also in circulation. At NASA webpages take only a fraction of a second to load. It speeds up research. The internet, during those days, was known more as an important research tool than anything else, such as a communication tool or a place where data is consistent and updated in real time.
Chat functionalities developed over time
In case one wanted to chat over the net, the procedures for logging in used to be tedious. So much so that many users chose not to use the functionality at all.
Still, many users demonstrated their inclination towards chat tools which specified that real-time communication with their loved ones meant a lot to them. Chat tools were iteratively developed and many features were tried out, some of which users accepted and some which weren’t as popular. This has led to the development of state-of-the-art chat consoles like WhatsApp where people keep connected with their loved ones.
The focus shifts to user experience
AMP or accelerated mobile pages is an important development that should be mentioned here. This loads images on web pages quicker. Quicker load times ensure that one does not spend as much time staring at the computer screen when one logs on to the internet.
There are cases wherein one does not even have to log on to the internet. The internet comes Live as soon as one switches on one’s system. When one uses one’s computer, it goes without saying that one is using the internet.
So, we have come a long way in terms of user experience. The internet was meant for everyone three decades ago, at the time of its launch. But it is only now that everyone can use it. This is a fact that bears testimony to the evolution of web design.
Social media evolves with the internet
Social media took the world by storm nearly a couple of decades back. It gave liberty to communicate with the people who mattered to you. Facebook is a popular social media tool and it is known that more than half the world’s population is on Facebook.
Facebook continues to evolve to date and has made a shift towards displaying shorts, which are short videos to everyone. People keep entertained by spending long hours watching these shorts.
The internet is an important tool for keeping people entertained, something that was not the case when the concept first went Live. AI apps are many, nowadays, and resolve a host of pain points for internet users, including keeping entertained. Even the apps that are not best defined as AI apps use implements of AI to enhance their usability for users.
SaaS apps ease several pain points for users
The concept of SaaS apps should necessarily be discussed here. SaaS stands for software as a service. By logging on to a SaaS app, a client can use several services that the app provides. But there is no need to download the app as the app runs over the internet.
So, SaaS apps simplify users’ problems in several ways and both free and paid versions of these apps are available for users’ use. At times, free SaaS apps provide a paid version for individuals and businesses. By using these paid versions, users can derive additional value from the apps and unleash the full potential of these SaaS apps.
Canva: The most preferred SaaS app for graphic designing
Graphic designing has typically been associated with Adobe Photoshop which is not a SaaS app but graphic designing software. The software delivers the liberty to make designs from scratch and has been in use for decades.
Web designers have been using some more advanced designing software but Photoshop’s ease of use has been appreciated by everyone. Photoshop, in essence, has been considered the core designing software for graphic designers. One learns about advanced graphic design easily if one has an idea about Adobe Photoshop.
Use of SaaS apps for graphic design is an importantant step ahead in the evolution of web design. Currently, there are two advanced SaaS apps available in the markets that bring ease to graphic designers’ work. One is Figma, a SaaS app that offers reasonably advanced capabilities as compared to Adobe Photoshop. It is widely advertised that you can design anything with Figma.
Canva is another important SaaS app for graphic design that is currently making waves in the market. The popularity that Canva has come across is unprecedented in the field of graphic design, so much so that we can even find Canva TV commercials doing rounds. This is something that never happened for Adobe Photoshop.
Many people who frequently use Canva say that besides being easier to use than Adobe Photoshop, Canva is also more versatile. You get more liberty at making the designs you want and there is so much more that you can do. Canva’s templates make it all possible.
This brings ease to graphic designers’ work in several ways. For years, the same format was visible for all PowerPoint presentations (PPTs) in the academic and corporate world. But Canva changes it all. Now, a graphic designer can use Canva templates to create state-of-the-art presentations that leave the best impression on viewers. There’s nothing monotonous about these presentations. Each of them is highly domain-specific and has been defined to highlight a graphic designer’s creativity.
The best part about Canva is that it is fit for everyone to use and one does not need to have any prior experience of using Adobe Photoshop to use Canva. One can just learn Canva and use it to design anything, custom greeting cards, PPT decks, resumes, social media posts, Instagram stories, add text to images, graphs, charts, book covers, featured images, and YouTube thumbnails.
One need not be a professional graphic designer to use Canva. It is targeted towards students, professionals, and hobbyists. Many digital marketers who do not have graphic designing as their core profession also know how to use Canva. They do so to simplify their day-to-day work.
Absyntech IT Consultant: Your preferred web and graphic designing company
While one does not need to be an expert in graphic design to use Canva, professional work retains its value and delivers more mileage to your social media posts, resumes, marketing collateral, and PowerPoint presentation. Professionally made graphic design makes your brand come by as reliable.
Absyntech IT Consultant is your preferred designer for all web and graphic design requirements at your organization. By taking away all hassles with the design and marketing part, we put you in a position to focus on your core competencies.
At Absyntech IT Consultant, our designers are not limited to Canva, Photoshop, or any other web designing tool. We are versatile and select the right graphic or web designing tool based on clients’ requirements.
Repeat graphic design customers are the norm at Absyntech IT Consultant and our client retention rates are close to 100%. Our designers are passionate about their work and we also have the finest UI/UX experts on our team.
Absyntech IT Consultant is your preferred vendor for all digital marketing requirements. Contact us today to know more!